Airtag Tile Competition HeroSupply: Joe Keller / iMore

Tile, the corporate that has been competing with Apple’s AirTag since its launche earlier this 12 months, has been acquired by Life360.

In a press launch, Life360 introduced the acquisition, saying that it’s valued at $205 million and that Tile will stay its personal model and its management and crew will keep in place.

Chris Hulls, Co-Founder and Chief Government Workplace of Life360, a household security firm, mentioned that the acquistion will assist ahead the corporate’s mission of changing into “the world’s main platform for security and placement companies.”

“Life360 is on a mission to simplify security so households can stay totally. With the acquisition of Tile, we’ll now have the ability to present a singular and all-encompassing resolution for locating the folks, pets and issues that households care about most. This acquisition marks a key step ahead in direction of Life360 reaching its imaginative and prescient of being the world’s main platform for security and placement companies. We’re thrilled to welcome Tile to the Life 360 household.”

CJ Prober, CEO of Tile, mentioned that the corporate’s becoming a member of of Life360 will allow each to “construct the world’s main options for peace of thoughts and security.”

“This can be a nice day for Tile, our prospects, and our workers. This acquisition not solely brings collectively two unimaginable groups with complementary missions and values, it paves the way in which for us to collectively construct the world’s main options for peace of thoughts and security. That is the subsequent step in our journey, and I couldn’t be extra excited to proceed main our unimaginable crew and to affix the Life360 Board.”

Tile has been competing with Apple’s AirTag because the firm launched the merchandise tracker earlier this 12 months. With Life360, Tile is unquestionably trying to additional differentiate its product with further household security options that Apple doesn’t but provide with its personal merchandise tracker.

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