Drive Your Customer Loyalty Program with Automated Campaigns

Identical to email subscribers have their own distinct lifecycle that’s separate from the general buyer lifecycle, loyalty program members do too. They’re acquired by loyalty packages, get onboarded, want engagement in addition to reengagement, and ultimately transition out, often passively.

Automated e mail, SMS, junk mail, and different advertising campaigns have a key function in ushering and supporting loyalty members by means of every of those phases to maximise the efficiency of a loyalty program. Oracle CrowdTwist’s Kunjisha Ahuja seems to be at how automated campaigns might help in a number of key phases, beginning with…

>> Read the entire post on Oracle’s Modern Marketing Blog

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