Emails aren’t solely created by the e-mail developer or designer. Usually, copywriters, strategists, and different entrepreneurs become involved within the course of. Guaranteeing everybody in your workforce can simply collaborate is important to a profitable e mail marketing campaign.
Within the third installment of our Litmus Builder Necessities sequence, see how a cross-functional workforce can use Litmus Builder to collaborate and produce nice e mail campaigns.
As any undertaking supervisor will inform you: The important thing to collaborating successfully throughout groups is group. Nicely, group and communication. Litmus can assist you with each.
Arrange e mail folders
Whenever you log in to Litmus, the very first thing you’ll see is your Dashboard. Right here, you’ll view all of your emails. On the left-hand facet are your Folders. Folders are helpful for organizing various kinds of emails for various functions (e.g., advertising vs. transactional) or gathering particular emails collectively, like all your weekly newsletters for a selected month.
All customers in your Litmus account can view your emails and folders, so maintaining issues organized is step one to productive teamwork. Utilizing a naming conference to your emails and folders ensures the entire workforce can discover the emails they’re searching for (e.g., Litmus Weekly).
At Litmus, we’ve folders for every of our common campaigns—like Litmus Weekly, the month-to-month publication, Litmus Live, and webinars. Every folder identify additionally contains the yr to maintain folders from overflowing with emails.
We additionally use a naming conference for our emails, so we all know which particular e mail we’re (e.g., 2021-06-10 Litmus Weekly).
Tip: Searching for simply the folders you created? All it’s good to do is click on “My folders.” Voila!
Retailer all of your campaigns underneath one roof
Whether or not you’re utilizing a number of e mail service suppliers (ESPs) for various kinds of emails, have simply migrated ESPs, or create emails for a number of manufacturers or departments, it’s very attainable your emails are in quite a lot of totally different locations.
That may make it actually laborious to reference what an e mail regarded like and what content material was in it.
Litmus Builder can function a supply of reality throughout your emails. We put this into apply ourselves!
As a workforce, we use one ESP for advertising emails and one other for transactional emails. And we transitioned to a brand new platform in 2020. Regardless of these adjustments, we’ve been in a position to make use of Litmus Builder to retailer and reference our previous emails—regardless of which platform they’re despatched from.
Some groups have devoted designers and builders. Others share that duty. In case your workforce divvies up e mail tasks, Litmus can assist you collaborate extra successfully.
Construct a code library
Creating these from scratch time after time is just not solely tedious and time-consuming, but additionally extra liable to error. Code libraries will let you simply retailer modules to allow them to be leveraged for constructing emails and shared throughout the workforce.
Make your individual code library utilizing Builder’s built-in snippets and partials. E mail designers and builders can create reusable blocks of code that the entire workforce can entry. This single repository of elements is a big assist in sustaining code consistency—and serving to your workforce construct nice emails quicker.
Work collectively on emails
Engaged on a difficult little bit of code? Share it from Litmus Builder to rapidly and simply get assist from a workforce member.
Ship the hyperlink to the e-mail file you’re engaged on on to them by way of your communication app of alternative. You don’t need to ship bodily recordsdata or attachments. Paperwork received’t be duplicated or re-saved in new places. Modifications are made reside to the e-mail file within the Builder undertaking. Just one workforce member could make edits to any file at a time, so be sure you save the e-mail file earlier than sharing.
Have a couple of individual constructing emails? Litmus’ Visible Editor makes it straightforward for non-coders to leap in and edit or construct emails. The most effective half? It doesn’t add any additional markup to your code.
See who made adjustments to your code (and restore any model at any time)
Litmus Builder’s Timeline retains monitor of each change that’s made to your e mail.
Timeline reveals you who made adjustments to your e mail and when, and allows you to view all the historical past of your e mail. Restore any iteration at any time, with a easy click on of a button. Relaxation assured that no piece of code will ever be misplaced once more—even when many individuals are concerned within the e mail creation and evaluate course of.
Share your work together with your workforce
Possibly your workforce isn’t engaged on the code, however they nonetheless need to see the e-mail itself. You’ll be able to share how the e-mail renders throughout totally different e mail shoppers and apps earlier than an preliminary ship out of your ESP, just by making a share hyperlink:
Have to ship your e mail for suggestions? Most e mail entrepreneurs ship a check e mail, then ahead it to stakeholders. This often finally ends up as a number of e mail chains with updates—which will get complicated, quick.
Give your colleagues a sneak peek of the e-mail earlier than it’s launched through the use of the Share by E mail function. This permits workforce members to see what the e-mail will appear like—earlier than it hits your subscribers’ inboxes.
For those who’re on a Litmus Enterprise Plan, Proof makes collaboration straightforward. Streamline the evaluate and approval course of—and consolidate suggestions—by permitting workforce members to remark instantly in your e mail in Litmus. No extra guessing on or deciphering suggestions.
Hold monitoring constant
Measuring the success of an e mail marketing campaign is important. Entrepreneurs use companies like Google Analytics and append urchin tracking modules (UTM codes) to the hyperlinks in an e mail to measure post-click exercise.
Prior to now, updating and making certain monitoring codes are right has been the duty of the e-mail developer, as these monitoring codes have been hard-coded into the e-mail. In addition they needed to be added in one after the other—leaving excessive threat for error.
Builder’s Monitoring Supervisor function permits UTM and monitoring codes to be added to emails—with no need to laborious code them in. This makes it straightforward for anybody on the workforce so as to add, view, or replace an e mail’s monitoring code.
So as to add UTM codes to your e mail in Builder, merely click on Insert, then UTM Codes. From right here, sort within the UTM code you need to use and select which hyperlinks you need to apply it to.
For Plus and Enterprise customers, Builder makes it straightforward so as to add Litmus Email Analytics Monitoring Codes. These monitoring codes allow you to seize and look at deeper engagement data, together with learn charges, geolocation, and which e mail shoppers and units your subscribers are studying in.
So as to add your monitoring code, click on Insert, then Litmus Monitoring. Then, create a brand new Litmus monitoring code to insert proper into your Builder e mail. Creating the monitoring code may also arrange a brand new marketing campaign in your E mail Analytics part. If you have already got a marketing campaign created, you too can select the Use current monitoring code possibility and choose it from the listing.
The monitoring code isn’t seen within the HTML code in Builder, maintaining your code extra concise whereas coding e mail. Whenever you’re executed constructing your e mail, you may compile the code, and your monitoring code will mechanically be added to the hyperlinks in your e mail.
See how Monitoring Supervisor works within the animated GIF under:
Litmus Builder is the perfect e mail creation device that’s not only for the developer or designer within the workforce. Use Builder’s intensive toolset to create a extra collaborative method to your e mail workflow—and ship higher e mail, quicker.
Get your workforce utilizing Builder immediately
Now that what your workforce can accomplish in Builder, why not take it for a spin? Irrespective of how many individuals are in your workforce—or how code-savvy workforce members are—Litmus Builder helps you develop extra dependable campaigns faster than ever earlier than. And, don’t miss out on the subsequent installment of this sequence: Best Practices for Creating HTML Email Templates in Builder.
Litmus Builder is extra than simply constructing emails
Shortly construct and QA check on the e-mail shoppers that matter most to your viewers, and reap the benefits of reusable e mail modules and templates to cut back errors and keep model consistency.
Study extra in our Litmus Builder Necessities sequence