You’d be forgiven for being confused. I’ve been following this story and am at present writing it and I’m nonetheless pretty confused. However Turntable (or tt.fm), to not be confused with Turntable.fm (the identify of each the unique and lately re-released social music app) at the moment simply introduced that it has launched iOS, Android and desktop variations of its personal service.
By means of transient clarification, the unique Turntable.fm shut down in 2013 to deal with a reside music platform. It was a tragic day for these of us who wasted numerous workday hours on the positioning. However stuff occurs. Individuals change, firms pivot.
In fact, that nostalgia returned one thing fierce once we have been all caught inside for the previous 12 months, trying to find a social connection. These of us of a sure age who possibly haven’t gone all in on Twitch began pining for the positioning. So founder Billy Chasen deliberate a return. In its present beta iteration, it’s a little bit of a time capsule, albeit with just a few key modifications like counting on YouTube streaming to bypass some royalty points. It really works nicely. I’ve been utilizing it. It’s enjoyable. Oh, and the corporate simply raised $7.5 million to carry it into the brand new decade.
Seemingly across the similar time, an early Turntable.fm worker determined to launch one other tackle the service. Centered on cellular utilization and choosing the crowdfunding route, TT.fm rode that wave of nostalgia to $500,000 in funding, introduced again in March.
At the moment that service is launching in beta. It’s within the Apple App Retailer and Google Play Retailer as we converse. Or you possibly can go to it in a browser. Like Turntable.fm, tt.fm (as we’re going to check with it for simplicity’s sake) depends on third-party music providers. At launch, music is pulled from a linked Spotify or Apple Music account, in addition to Soundcloud. YouTube performance is coming quickly.
As you possibly can see from the above shot, the providing relies on the identical format as Turntable.fm, with related however totally different graphics. DJs play songs on the stage and the viewers bops their heads in approval in the event that they prefer it. One of many methods the brand new providing is trying to distinguish itself is thru hosted DJ units from artists.
“Unique Turntable followers are wanting to get again on the dancefloor and have been asking for a product that serves their wants,” Perla mentioned in a launch, “together with reside DJ units, social networking with music followers, music sharing and a web-based music group.”
As a fan of Turntable.fm, all of a sudden going from zero to 2 providers looks like a humiliation of riches. However the query stays whether or not it may possibly transfer past a distinct segment and actually thrive within the crowded media atmosphere of 2021. There’s most likely room for one Turntable.fm.
However two? This already unusual story is probably going solely getting stranger.